Digital Marketing: Why your customer insights are so valuable
Don’t you just wish sometimes that you could get inside the head of your customers and know what they are thinking? Well, if you have an online business you can, even if you don’t currently know it. Keep reading to find out more.
The worse part of having a traditional ‘bricks and mortar’ store is that you may never know the reason for a customer turning away from your shop at the last moment. Or if they enter your shop, but then have to leave without making a purchase. You probably don’t know if they live locally, or whether they are just calling in while visiting the area. All which are very important matters to you as the business owner and your marketing plans.
Suddenly though a lot of that information, and lots more can become known once you put your business online and start interacting with customers though your website and social media. Almost magically, you can determine which of your marketing campaigns is working the best, which is more cost-effective, where your customers come from and their gender, as well as what pages on your website they are visiting.
Perhaps more importantly, you can better understand how many customers are leaving without making a purchase, and have greater insight as to why that might be. You can work out the number of new versus returning customers, what medium they are using to connect with you online, and provide opportunity for customers to have their say on what they like and don’t like about your business, customer service, products or services, and pricing. They can tell you if your website loads too slowly on their mobile device, whether your page navigation is too confusing, and if your images are too large and bulky.
As a business owner, these customer insights can prove to be invaluable when planning what next steps you need to take to both attract new business, and to reconnect with those who have visited but not purchased from your previously. And your business future could well depend on just how well you understand your customers, and are able to adapt your business marketing plan to connect better with them.
By using and understanding Google Analytics for example, you will better understand who your online customers are, and the steps you can take to reach them better in the future.
If you found this post helpful, you might also like to read: ‘Digital Marketing: Read this quick if you have an enquiry form on your website‘, and don’t forget to subscribe on the side of the page so we can keep you updated in the future.
Living each adventure,
Christine and Trevor
ONLINE FASHION STORE
Empowering people to live a healthy, authentic and fulfilling, personal and business life.
Adelaide, South Australia.
DISCLAIMER: This article is written for informational purposes only and is based on Christine and Trevor’s own life experiences. No food featured on this site should ever be consumed or handled if known or suspected allergies exist. Nothing featured here should be taken as medical, professional or legal advice. It is always recommended that you consult the appropriate professional before changing any routine or adopting any new procedure.
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