We have written previously about the importance of having a website for your online customers and how important it is that they can easily navigate around your website to find what they are looking for.
We want to continue that theme today by discussing the need to continually check that your website does not drive customers away because of one vital aspect so easily overlooked by business owners: the speed that website loads on the customer’s respective device.
And before you say it, I know we all check.
We check when the website is built and shown to us.
We check again when it goes live.
We might even check if the website is down, we experience website problems or have other website issues that requires solutions of one kind or another.
But then somewhere along the way, as we pile more and more ‘stuff‘ on the website, we sort of forget to keep an eye on what that does to the loading speed for our customers.
Now obviously, the overall quality of a website is not based solely on its loading speed. It also needs to be optimised for search engines, be responsive for mobiles, and lots more. But if it takes too long to load, many customers will not even bother waiting around.
And when you consider how quick, easy and FREE it is to run a test of your website, we are surprised that so many businesses fail in this very basic step.
So please, if you are a business owner reading this – run the test and see how your web page is performing. You might just be surprised how slow it is. In fact we recently read that the average grade for websites is a poorly 59 out of 100, which equates to an ‘F’.
And the two main reasons for that score?
- the time it took to load
- the page size (1.2MB).
Now these things are relatively easy to fix, but many business owners either forget to check, or don’t know how to.
And keep in mind that the bigger the web pages become, the longer it is going to take to load. So you might need to keep an eye on those big images being added and the overall size of the page.
Whether you do it yourself, or get someone to do it for you is not important. What does matter is that it is checked and constantly rechecked so that your visitors have the best experience possible each time they visit.
Do this small thing and you might just convert some into customers and even repeat customers in time!
We hope you found today’s post helpful, and even felt challenged to check the loading speed of your business website.
Please drop us a comment below and let us know what you think, and consider subscribing, if you haven’t already, so we can keep you updated in the future.
And if you are looking for other great posts to help you with your business or digital marketing, make sure you check out: ‘Understand your core business before setting marketing goals‘.
Living each adventure,
Christine and Trevor Barre
ONLINE FASHION STORE
Empowering people to live a healthy, authentic and fulfilling, personal and business lifestyle.
Adelaide, South Australia.
DISCLAIMER: This article is written for informational purposes only and is based on Christine and Trevor’s own life experiences. No food featured on this site should ever be consumed or handled if known or suspected allergies exist. Nothing featured here should be taken as medical, professional or legal advice. It is always recommended that you consult the appropriate professional before changing any routine or adopting any new procedure. We provide relevant links in each post to services or products of relevance to that topic. Many are unpaid links, while others may be affiliate links. They are included because of their relevance above all else.
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