You might be a brand new business getting underway, or a multinational startup with an unlimited marketing budget. In either case, before you spend any money or expend any effort on marketing, you might want to first work out which social media platforms would be the best fit for your brand.
At the end of the day, you need to be where your customers are (and possibly where your competitors are). And, in our opinion you are better having fewer platforms in use and run them very well, than to spread yourself too thin, and try to be everywhere.
There are so many social media options available that it is easy to be overwhelmed by it all. No wonder some businesses prefer to pay experts to choose the appropriate the platforms for them, and then implement and run their entire social media campaigns.
And this is a valid option if you so choose. But regardless of your final choice, it is worthwhile having at least a basic understanding of the main social media platforms which your business may utilise for your particular brand.
- currently the most popular social media platform in the world
- seems to us that Facebook is better utilised by those brands seeking to reach the older market, as more people under 24 tell us they are dropping off it (because their parents are now on it!)
- many users tell us they check Facebook several times throughout the day, so this provides multiple time opportunities for marketing
- if appropriate to your market, Facebook is a great medium for sharing daily or weekly blog posts and videos, and using paid, targeted advertising
- we all have friends on Facebook who will share our posts if they appeal to them.
- we find this medium a great way to share a quick update or link to a post in a brief message that can be clicked on for details
- videos from our webpage can easily be shared on Twitter
- most of our visitors from Twitter are using mobile devices
- Twitter is now the de-facto up-to-date source of what’s happening in the world right now, and is often checked by users throughout the day
- a great way to stay in contact with your customers and be able to offer quick and easy customer service comments/replies.
- a great platform for reaching those who prefer the quick, social, fun aspect of video content
- we find that those born between the late 1970s and early 2000s are preferring Snapchat for its ease of use and younger audience
- very easy way for brands to share short, fun and creative videos (likewise Vine and Periscope)
- popular for producing interactive content that will not be around for ever.
- popular for mobile users who can share quick and easy photos ‘on the fly’
- users can add filters to create their own unique branded look
- short videos can also now be added to better engage with your audience
- a popular way of engaging users by creating unique hashtags relevant to your business, and having others tag themselves in your promotion or competition
- while most of our visitors are in the younger demographic, more older Facebook users are starting to get interested in this medium too.
- mainly female users with a wide demographic of 18 to 50+ years
- very popular way of creating and sharing visual content called ‘pins’ about anything from fashion, makeup, pets, home decor, recipes, art and much more
- great way to design and publish longer portrait-oriented photos and images (not so good with landscape)
- more of a niche-style platform than Facebook, but with good returns if you hit the mark with an appropriate product
- provides comprehensive analytics to let you see what is working, and what isn’t.
- ignored by many, we find Google+ is great for SEO (after all, it is owned by Google!)
- if you are into live video chats, give it a try – it might just work for you
- it is as versatile as Facebook, so you can still share your posts and video, and like, share and comment on other content.
- used by many professionals for business networking and engagement
- able to link with like-minded people
- able to add lots of visual content to your profile
- a great medium for publishing authoritative article to business owners and leaders around the world.
It has often been said that since the advent of the Internet, the world has truly become a global village. And never has this truth been realised more than through the easy use of multiple social media platforms like the ones mentioned above.
If you are a business leader or owner, it is great to know there are a number of mediums through which you can now easily reach and engage with your customers. The only decision really is which ones will you utilise?
If you enjoyed today’s post, why not also check out ‘Why Your Business Needs A Social Media Listening Strategy!’ And don’t forget to subscribe if you haven’t already, so we can keep you updated in the future with more great parenting posts.
Living each adventure,
Christine and Trevor Barre
Empowering people to live a healthy, authentic and fulfilling, personal and business lifestyle.
Adelaide, South Australia.
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DISCLAIMER: This article is written for informational purposes only and is based on Christine and Trevor’s own life experiences. No food featured on this site should ever be consumed or handled if known or suspected allergies exist. Nothing featured here should be taken as medical, professional or legal advice. It is always recommended that you consult the appropriate professional before changing any routine or adopting any new procedure. We provide relevant links in each post to services or products of relevance to that topic. Many are unpaid links, while others may be affiliate links. They are included because of their relevance above all else.